An Introduction / What is it?

Creating, curating and sharing content on social media is a great way to build a community around a business or subject matter.

Quite simply, Social media content is the content you share to your social networks and followers. From Facebook and Twitter, to LinkedIn and Youtube, the breadth of social media posts and the types of content shared varies significantly. But each post often has the same agenda – which is to inform the audience and provide valuable insights into the chosen topic.

For a brand, the type of social content shared is most likely aligned with their content marketing strategy and designed to deliver a specific outcome such as community engagement, visitors to a website or new sales opportunities. The social media strategy behind any content created & shared will invariably be focussed on creating an engaging social presence that supports the brands online profile, builds subject authority around its services, products, ideas and views but most importantly interacts with its customers and prospects within a social environment.

Posting content to social media can take the form of many guises, including simple posts, articles, user guides, videos, podcasts, infographics, live streaming, webinars, case studies, ebooks and even Virtual Reality (VR) content – much of which will have been created as part of a wider marketing strategy or curated from other complimentary sources.

Social content will often be added to an editorial calendar and distributed at the most opportune moment, to align with overarching marketing objectives. Furthermore, content forms an integral part of the larger social media marketing activities for a brand, which also encompasses paid social media such as social advertising.

Want to find out more about Social Media content?

From recent client case studies to social media articles and thought leadership pieces on the subject, start your journey with The Drum Recommends.

Our agencies are some of the worlds leading and most respected social media companies. Each agency shares valuable insights into their industry, providing social media inspiration, views on the latest trends as well as helpful content so you can become better educated on the subject and make the right decision for your particular requirement.

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