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An Introduction / What is it?
Branding design is the realisation of the concepts and ideas derived from a branding project, where physical designs are created to represent the new brand.
Whilst many people may admit to not truly understanding what ‘Branding’ is, the discipline of Branding design has a clear output including brand identity and logos, plus supporting print & digital brand collateral such as letterheads, brochures, product packaging and advertisements.
For each requirement, graphic designers will create designs to support the new brand ideas conceptualised by the creative agency. This may often include different brand identity’s, including logos, and collateral designs for the business to consider in combination with the overarching brand concept which will invariably include the brands values, personality, voice and positioning.
With routes to market disrupted and competition fierce, the importance of creating a strong corporate brand and identity design has never been more apparent. Investment in professional brand design ensures a business develops a unique identity for its customers – one that resonates with their needs and helps drive engagement and sales, by providing familiar design and a consistent brand experience.
Want to find out more about Branding Design?
From recent client case studies to brand design articles, guides and thought leadership pieces on the subject, start your journey with The Drum Recommends.
Our agencies are some of the worlds leading and most respected branding companies, offering a plethora of experience and branding services. Knowledgeable brand experts through and through, each agency shares valuable insights into their industry and brand craft, providing identity inspiration, views on the latest design trends as well as helpful content so you can become better educated on the subject and make the right decision for your particular requirement.
Ready to find your next Branding agency?
We’re here to help you find the right Brand Design agency for your specific project. Whether you’re a startup or large organisation, we have the right agency for you – all of which have been rated, reviewed and recommended by businesses such as yours.
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