An Introduction / What is it?

A content strategy is the high level vision of what a business is looking to achieve through the creation and delivery of content.

Whilst the strategy is designed to look at the wider use of content for an organisation, it still forms an integral part of a brands content marketing activities, by guiding the future development of all content under a cohesive thread which is designed to deliver against specific business goals.

The formal plan will aid the creation of content across all marketing disciplines, from online content such as website content and social media marketing content to offline channels including sales collateral and publications. Not to be confused with a content plan, which is a tactical document designed to outline the specifics of how the proposed strategy will be executed.

Without developing a strategy first, it is likely that content creation will be disjointed, with no core themes or purpose, which will be confusing for your audience and less likely to achieve the goals you’ve set for its creation.

As with any marketing strategy and planning, a generic approach is always less effective than a well-considered, targeted one. With content, it is simply not effective to just create generic content, as it is less likely to rank organically, it won’t be shared amongst your audience and it is unlikely to engage with them.

Developing a strategy with an expert content agency, is a sure-fire way of ensuring all of your content creation is purposeful, effective and is more likely to meet your marketing objectives.

Want to find out more about Content Strategy & Creation?

From recent client case studies to industry articles and thought leadership pieces on the subject, start your journey with The Drum Recommends.

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