If it feels as though your marketing efforts are fruitless it’s time to mix up the way you communicate with your audience. Visual content could be the answer. Visual content catches people's attention, offering an alternative way to relay your message. There is a delicate balance between captivating images and strategic implementation. SO… let’s dive into the do’s and don’ts of visual content marketing.

The Do’s

Maintain Consistency Across Platforms:

Ensure a cohesive visual identity across all your marketing channels. By this we are not saying that all your visual content needs to be the same, it’s fine to mix up the colours, typography, and image styles. But make it recognisable to your brand. Try including your logo, or a consistent layout.

Create a brand style guide that outlines the dos and don'ts of using visual elements. Ensure you maintain consistency in your content creation.

Tell Compelling Stories:

Use visuals to tell a story. Whether it’s through infographics, videos, or photos. Compelling storytelling captivates your audience. It can be the difference between an occasional visitor and a returning customer.

Focus on Quality:

Invest in high-quality visuals. Clear images and well-produced videos reflect professionalism and credibility, enhancing your brand's image. 

There are so many great free design tools out there now with a host of stock images that can make your visuals really stand out. But the best way to ensure your brand stands out and your business is being represented at its best, use professionals. Photographers and Designers will be able to represent your brand with your vision at the forefront. Bedding down your brand consistency. 

The Don’ts

Don’t Sacrifice Clarity for Creativity

With your creativity flowing don’t overcomplicate the design. Clarity is key. Steer away from overly complex designs or cluttered visuals that distract from your intended message.

Avoid Irrelevant or Overused Stock Images

Don’t rely solely on generic stock photos that lack authenticity and fail to resonate with your audience. 

Try to stay away from overused, cliched or overly familiar stock images. Instead, opt for original visuals or customise stock images to align with your brand.

Don’t Ignore Analytics and Feedback

Take time to listen and understand analytics and feedback on your content. Use this information to continually evolve and improve. 

Don’t just create a plan and stick to it. You need to adapt. What are your audience's preferences? What type of visual content is getting the best engagement? Understand this feedback and react. 

Visual content marketing is a powerful tool for captivating your audience if done properly. Use our tips to create visual content that resonates with your audience. 

Remember, the key lies not only in creating visually stunning content but also in ensuring that it aligns with your brand's narrative. Engaging your audience, and eliciting the desired response. Embrace creativity, maintain consistency, and don’t ignore insights. Continuously refine your visual content strategy for optimal results. If you need help creating the perfect visuals or maybe you need a photographer on site to update your images drop us a message.