We're diving into a topic that might sound counterintuitive at first, but trust us on this one. It's okay to refresh old content. In fact, it might just be the lift your marketing strategy needs for a boost in rankings and organic traffic.

Why Refresh Old Content?

1. Google Loves a Glow-Up

Search engines, especially Google, appreciate fresh and relevant content. When you update your old blog posts, articles, or landing pages, you send a signal to Google that your content is current and valuable. This can lead to improved rankings and increased visibility in search results.

2. Stay on Top of Trends

Remember that blog post from two years ago about the latest marketing trends? Well, trends change fast. By revisiting and updating your content, you can ensure it stays in tune with the latest industry trends. Keeping your audience engaged and informed.

3. Rekindle the Social Flame

Evergreen content is fantastic, but it can get lost easily when there is so much content being posted on social media. Refreshed content can be reposted. This brings you to the forefront of people's minds. Reaching new audiences and reminding your existing followers of your expertise.

The Makeover Process

1. Content Audit

Start by conducting a content audit. Identify which pieces of content are still relevant but could use a little sprucing up. Look for posts with high potential or those that performed well in the past. These are your prime candidates for a makeover.

2. Update, Expand, and Polish

Now that you have your list, it's time for the fun part. Update statistics, refresh examples, and expand on any new insights. Add multimedia elements like images, videos, or infographics. Don't forget to polish up that headline and meta description to grab attention in search results.

3. Implement SEO

While giving your content a facelift, incorporate in some SEO. Identify relevant keywords and incorporate them naturally. Optimise your meta tags, headings, and alt text for search engines. Refreshed keyword research can go a long way in boosting your content's discoverability.

4. Identifying Keywords and Expanding Your Reach

Identifying and expanding your keyword strategy is key. Take the time to research and integrate new keywords that align with current trends and user searches. This not only enhances your content's relevance but also broadens its reach, capturing a wider audience.

5. Promote Like It's Brand New

Once your refreshed content is ready, don't be shy about promoting it. Share it across your social media channels, email newsletters, and any other platforms where your audience hangs out. The goal is to generate renewed interest and bring in that organic traffic.

How Often Should You Refresh Old Content?

The frequency of content refreshment depends on various factors. Including industry dynamics and the type of content you produce. As a general rule of thumb, consider revisiting and updating your content every 6 to 12 months. This ensures that your material stays relevant. It also maintains its SEO capabilities and continues to deliver value to your audience.

The Results

By embracing content refreshment, you're giving your old content a new lease on life. You also reap the benefits of improved search rankings, increased organic traffic, and a more engaged audience. So, the next time you hesitate to hit the refresh button, remember – it's not just okay; it's what your content has been waiting for.

If you are looking for creative content that improves your reach, drop us a message!