Reigning International Spirits Challenge Gin Producer of the Year, Quintessential Brands Group, has appointed Splendid Communications as its lead integrated agency to create a new brand identity, and oversee brand activation through PR and social for its iconic flagship brand, Greenall’s, the Original London Dry Gin.

Tasked to increase Greenall’s brand awareness and connect with a wider audience in the brand’s 260th anniversary year, Splendid Communications has kicked off with the development of a new global brand identity and proposition for the UK gin distillery and next month will begin a 12-month programme in the UK consisting of always-on social and launching their summer and festive campaigns.

With a multi-channel team combining creative strategy, PR and digital to reach and engage UK gin lovers and enthusiasts, Splendid will be Greenall’s Gin’s new PR and social agency of record, having previously looked after its communications in-house.

As well as crafting a new content strategy and communications framework for Greenall’s in the UK, Splendid will be developing a global brand toolbox bringing to life the strategy and creative ideas globally through its key markets.

Stacey Kong, Global Marketing Manager at Greenall’s Gin, comments: “Not only does Splendid have exceptional experience working with spirits brands, they presented a robust, integrated strategy which showed clear understanding of our needs as a business and desire to have a playful but authentic voice. It was this, along with their people-first ethos and firm understanding of our audience, that assured us they were the right agency for us to work with.”

Alec Samways, CEO at Splendid Communications says: “We’re incredibly excited to be working with Greenall’s, the original London Dry Gin - a fantastic British brand with a rich heritage. As an integrated agency, we’re proud to have helped Greenall’s develop a new, playful brand personality. We can’t wait to bring it to life in PR and social, raise awareness for its quality crafted gins and demonstrate the impact of integrated comms when they’re led by an earned media specialist.”

Greenall’s is handcrafted by G&J Distillers, England’s oldest continuous gin distillers based in Warrington, North-West England. The original recipe for its Original London Dry Gin since 1761 has remained unchanged and has been closely guarded by just seven master distillers over its 250-year history.

ENDS

https://www.greenallsgin.com/

www.splendidcomms.com 

For more information please contact:

Sophie Barnes at Splendid Communications:  020 7553 7300 / 07778173769
sophieb@splendidcomms.com

Notes to Editors

About Splendid Communications

It used to be that a loud voice and a decent ad spend was all you needed to get your message across. In today’s fragmented world, to project a consistent message we need brand stories strong enough to remain intact wherever they are told and shared. At Splendid we call our approach People-First Creativity. From our strategic thinking, to the way we generate ideas and work with our clients, our starting point is real people living real lives in the real world. We’ll challenge you and urge you to keep it real. We’re here to deliver creative work that lives beyond the industry bubble. We love what we do. We’re Splendid.

About Greenall’s

ABOUT GREENALL’S

Greenall’s, the original handcrafted British gin, has been proudly distilled at the world’s oldest continuous gin distillers –G&J Distillers – in Cheshire, North-West England for over 250 years.

Renowned Master Distiller, Joanne Moore, is the current custodian of a secret recipe which was first created in 1761 by Thomas Dakin, the forefather of London Dry Gin, and the heritage of whom is carefully retained to this day by a dedicated team who continue both to weigh the finest botanicals and load the copper stills entirely by hand.

ABOUT QUINTESSENTIAL BRANDS GROUP

Established in 2011, Quintessential Brands Group is one of the most successful spirits companies to emerge from the UK in the last decade. The company offers a complete range of services and products to its customers across the world; producing and distributing some of the world's most-loved spirits brands, including Greenall's, the Original London Dry Gin, Opihr Spiced Gin and BLOOM Gin, as well as developing and producing some of the most commercially successful retailer brands of recent years for trade customers, and co-packing for some of the world’s most well-known spirits brands.

Recognised by the industry as International Spirits Challenge Gin Distiller of the Year five times in the last six years, Quintessential Brands is renowned for its unrivalled gin distilling capabilities heritage dating back to 1761 and is emerging as one of the most dynamic new entrants in the Irish whiskey market with the Dublin Liberties Distillery. With world-class product development and manufacturing at four world-class production sites across Europe and an award-winning premium brand portfolio comprised of English Gins, Irish Whiskeys, Irish Creams and Liqueurs, Quintessential Brands is committed to being the indispensable spirits partner of choice to its customers across the world, with customers and insights at the heart of everything we do.

Headquartered in London, Quintessential Brands Group distributes its brands and services through regional business units and distributors internationally.

For more information, visit the Quintessential Brands website: https://quintessentialbrands.com