Splendid Communications and Scotch + Limon will work together to engage an audience of media, trade influencers and consumers with Ramsbury Single Estate London Dry Gin. Splendid Communications will manage the consumer and trade PR as well as social comms for the brand while Scotch + Limon will focus on bartender engagement and establishing on-trade credibility.

Splendid Communications has developed a strategic communications platform, which will be implemented by both agencies and aims to bring the gin to life in higher energy environments and ensure that it stands out against its competitors. All activity will honour the brand’s rural heritage and ethos of ‘doing things properly’.

Mats Olsson at Ramsbury, comments: “Splendid Communications has developed a strategy which is perfectly aligned with our goals for 2019.

“Ramsbury Gin is an inimitable blend of tradition and innovation and it was important for us to find partner agencies with a clear understanding of how this messaging would travel to the right people. We are delighted to have Splendid Communications and Scotch + Limon on board.”

Chrissy Kellaway, Associate Director at Splendid Communications says: “Ramsbury Gin is one a kind - handcrafted from field to glass from the heart of Wiltshire. Its approach to making spirits is admirable and the team at Splendid can’t wait to get started with bringing its unique story to life for media and consumers.”

Fabrice Limon, CEO of Scotch + Limon comments “We were blown away with the Ramsbury estate and its single estate ethos. The gin is incredible, and we are very much looking forward to getting it into the hands of the world’s best bartenders.”

The agencies begin work with immediate effect.