Asahi UK has appointed Splendid Communications as UK consumer PR agency for Peroni Nastro Azzurro (PNA), the UK’s number one super premium beer brand[1], following a competitive pitch.

Splendid has been briefed to help drive fame and consumption of Peroni Nastro Azzurro amongst UK beer drinkers, along with delivering creative activations to support its global sponsorships which include the Aston Martin Formula One™ team for Peroni Libera 0.0%.

Splendid will also be working with the Peroni Nastro Azzurro team to deliver a longer-term comms strategy that looks to cement the Italian brand’s position at the top of the Super Premium category. Its creative activations will focus on the Italian beer brand’s core product, as well as its alcohol-free variant, Peroni Libera 0.0%.

Jonathan Norman, Global Brands Director at Asahi UK, commented: “Splendid demonstrated a great understanding of the Peroni Nastro Azzurro brand and audiences, and showcased real energy for delivering impactful comms to more consumers through PR. It’s a big year for us and we believe we have the right strategic and creative partner to deliver on our ambitions.”

Alec Samways, CEO at Splendid Communications commented: “Working with a brand as iconic as Peroni Nastro Azzurro is a dream for any agency, and we consider it a real honour to have been chosen as its strategic and creative partner in the UK. It’s an incredibly exciting time for Peroni and we have some great plans in store for the brand over the next year that we know will deliver both consumer engagement and commercial success.”

ENDS

https://www.asahiinternational.com/

www.splendidcomms.com 

For more information, please contact the Peroni Nastro Azzuro UK press team at Peroni@splendidcomms.com

Notes to Editors

ABOUT SPLENDID COMMUNICATIONS

IT USED TO BE THAT A LOUD VOICE AND A DECENT AD SPEND WAS ALL YOU NEEDED TO GET YOUR MESSAGE ACROSS. IN TODAY’S FRAGMENTED WORLD, TO PROJECT A CONSISTENT MESSAGE WE NEED BRAND STORIES STRONG ENOUGH TO REMAIN INTACT WHEREVER THEY ARE TOLD AND SHARED. AT SPLENDID WE CALL OUR APPROACH PEOPLE-FIRST CREATIVITY. FROM OUR STRATEGIC THINKING TO THE WAY WE GENERATE IDEAS AND WORK WITH OUR CLIENTS, OUR STARTING POINT IS REAL PEOPLE LIVING REAL LIVES IN THE REAL WORLD. WE WILL CHALLENGE YOU AND URGE YOU TO KEEP IT REAL. WE ARE HERE TO DELIVER CREATIVE WORK THAT LIVES BEYOND THE INDUSTRY BUBBLE. WE LOVE WHAT WE DO. WE ARE SPLENDID.

ABOUT PERONI NASTRO AZZURRO

BREWED IN ITALY TO THE ORIGINAL RECIPE SINCE 1963, PERONI NASTRO AZZURRO EXEMPLIFIES THE TRADITIONS OF ITALIAN CRAFTSMANSHIP, PASSION AND FLAIR UPON WHICH IT WAS FORMED.

IN ROME, 1963, BIRRA PERONI FIRST BREWED WHAT WAS TO BECOME THEIR GREATEST AND MOST FAMOUS EXPORT: PERONI NASTRO AZZURRO. CREATED TO REFLECT THE EMERGENCE OF ITALIAN LUXURY IN FASHION AND DESIGN, IT WAS DESIGNED WITH THE SHARP, SOPHISTICATED BEER DRINKER IN MIND.

PERONI NASTRO AZZURRO IS GENTLY BREWED TO GIVE AN INTENSELY CRISP, REFRESHING TASTE WITH THAT UNMISTAKABLE TOUCH OF ITALIAN STYLE. AVAILABLE TO ORDER FOR DELIVERY TO YOUR DOOR AT BEERPRONTO.CO.UK

ABOUT ASAHI UK

ASAHI UK IS HOME TO AN EXCEPTIONAL PORTFOLIO OF PREMIUM BEER, ALE AND CIDER BRANDS, INCLUDING CATEGORY LEADERS IN THE UK.THE RANGE INCLUDES INTERNATIONAL BRANDS PERONI NASTRO AZZURRO, THE NO.1 SUPER PREMIUM LAGER IN THE UK WITH EVERY DROP BREWED IN ITALY; JAPAN’S NO.1 BEER, ASAHI SUPER DRY, ENCOURAGING CONSUMERS TO DISCOVER THE TASTE OF KARAKUCHI; AND THE RECENTLY RELAUNCHED FIRM FAVOURITE FOR THE UK, GROLSCH.

A PORTFOLIO TO BE ENVIED WHICH ALSO INCLUDES LOCAL HEROES: FULLER’S LONDON PRIDE, MEANTIME, DARK STAR AND CORNISH ORCHARDS. ASAHI UK’S FOCUS IS ON ELEVATING EXPERIENCES FOR OUR CUSTOMERS AND CONSUMERS THROUGH INNOVATION, UNRIVALLED SERVICE AND OFFERING BRANDS WITH UNDENIABLE QUALITY AND PROVENANCE. ASAHI UK BELIEVES THAT EVERY BUSINESS HAS A RESPONSIBILITY TO UNDERSTAND AND ACT UPON ITS ENVIRONMENTAL IMPACT AND WE CONTINUOUSLY WORK TOWARDS SHARING MORE INFORMATION WITH OUR SUPPLIERS, CUSTOMERS AND CONSUMERS ABOUT BOTH THE FOOTPRINT OF OUR BEERS, AND HOW WE ARE WORKING TO REDUCE IT. OUR PLACE IN THE LOCAL COMMUNITY IS HIGHLY VALUED AND WE STRIVE TO ENSURE THAT WE ARE ALWAYS MAKING A POSITIVE CONTRIBUTION TO THE COMMUNITIES IN AND AROUND OUR UK BREWERIES. FOR MORE INFORMATION ON ASAHI UK AND PARENT ORGANISATION, ASAHI EUROPE & INTERNATIONAL VISIT WWW.ASAHIBEER.CO.UK.

ABOUT ASAHI EUROPE & INTERNATIONAL

ASAHI EUROPE & INTERNATIONAL LIMITED IS A SUBSIDIARY OF ASAHI GROUP HOLDINGS LTD, A GLOBAL BEVERAGE AND FOOD COMPANY LISTED ON THE TOKYO STOCK EXCHANGE, JAPAN. EMPLOYING OVER 1,300 PEOPLE, THE UK HEADQUARTERED BUSINESS IS THE CUSTODIAN FOR LEADING SUPER PREMIUM BEER, ALE, CRAFT LAGER AND CIDER BRANDS INCLUDING; PERONI NASTRO AZZURRO, ASAHI SUPER DRY, GROLSCH, MEANTIME, FULLER’S LONDON PRIDE, PILSNER URQUELL, KOZEL AND CORNISH ORCHARDS. ASAHI INTERNATIONAL LIMITED LEADS COMMERCIAL OPERATIONS ACROSS UNITED KINGDOM, FRANCE, USA, CANADA, CHINA, TAIWAN AND SOUTH-KOREA. FOR FURTHER INFORMATION, VISIT WWW.ASAHIINTERNATIONAL.COM, WWW.LINKEDIN.COM/COMPANY/ASAHI-INTERNATIONAL.

[1] CGA Pub Report March 2021