ZEAL’S latest campaign for Pringles gives experience-hungry millennial consumers the chance to ‘Take a Bite and Win A Flight’.

The national campaign across the UK, featured the brands’ first ever use of social media as the main entry route for a national on-pack promotion.

The campaign, created and executed by ZEAL alongside the fabulous Pringles UK team, encouraged Pringles consumers to snap a picture of themselves taking a bite of their Pringle and upload it to either Facebook, Twitter or Instagram.

Once uploaded, participants had the chance to win 1 of 8 flights per day as winners are chosen at random from across the brand’s social media feeds.

ZEAL developed the concept specifically to appeal to the brand’s experience seeking consumers who are fans of European breaks and who enjoy the fun of social media sharing. The agency handled all aspects of the campaign from developing the original idea, creating the on-pack promotion, handling all legalities and producing the all-important social media assets designed to promote the activity online.

During the entire campaign digital assets, developed by ZEAL, were anchored to the brand’s main social media homepages. A full suite of eye-catching GIFS were also developed to hit the social media feeds of key consumers at key moments.
 

 Caroline Perch, Senior Account Manager at ZEAL, led the project on behalf of the team:

“The Pringles brand is all about SHARING so it’s great to have a campaign where SHARING is actually the way that consumers can win. The flights are the perfect reward for Pringles consumers who love adventures and who might fancy an exciting and unplanned European Getaway.”