Testimonials

James Hodgkinson, CMBC

" Very collaborative, always willing to help and go the extra mile. "

Emilie Bruun Kjaerbye, Arla

" The people at Zeal are some of the most dedicated people I have worked with. They bring some of the most creative ideas to table and are always up for a challenge. They always bring their passion and amazing attitude to every project - even when the brief is not always the clearest :) "

Ayesha Raje, Arla Foods

" Excellent agency-client relationship Organised Clear creative concepts Deliver effective campaigns in a timely manner "

Hannah Ramsden, Arla Foods

" like the friendliness and the general feel of cooperativeness "

Jennifer Bolton, Arla

" They bring passion and enthusiasm in an extremely creative but strategic manner. Zeal are consistent and collaborative and I would highly recommend to any brand looking for experiential expertise. "

Surinder Singh Dhaliwal , Arla Foods

" Zeal are a burst of creative and strategic energy, the care for their clients comes through the time, effort and dedication they put in everything they do and present back with. Even with in most challenging circumstances, constraints and deadlines we can count on Zeal to pull it out of the bag. "

Rachel Campbell, Arla Foods

" We have had a relationship with Zeal on many of our brands for a number of years. We absolutely love the team, all of whom have a unique can do attitude that is infectious. Their strategic thinking is second to none and they have created a number of strong campaigns across our brands ranging from shopper strategy, toolkits and activation, experiential, internal and external events right through to managing our new partnership with Great North Swim. They form a strong, collaborative part of our all agency teams and we look forward to continuing to work with them on our brands going forwards. "

Emily Venezia Holt, Arla Foods

" Zeal are very good at delivering assets that are requested & working to a timely manner. "

Jessica Faye Dunn, Arla Foods

" Zeal are a great agency to work with. They are professional and friendly, I feel comfortable briefing and providing feedback on projects. They have helped us push the boundaries of what we can execute from an in store perspective which has gained industry wide recognition for our activation. "

James Pearson, Arla Foods

" Zeal always have our backs. They often end up leading our brand strategy when others let us down. But actually, they would be my first port of call for advice and support because they always deliver with sound hearts and creative minds. "

Alex James Plenderleith, Arla Foods

" What i like most about Zeal, is how easy they're to work with day to day. All the contacts i work with at Zeal are always really keen to understand our needs and what we want to get out of the activity we are doing. They're more than happy to go above and beyond for us, and are always available if we need anything from them. The only thing that could be improved, is sometimes deadlines are not met in relation to artwork, even on more simple bits of work such as banners from toolkit. But even when this happens Zeal are clear on their communication in managing expectations during busier periods. "

Aaron Gray, Arla Foods

" Zeal are a positive and creative agency, who are always looking into how to amplify brand campaigns to deliver the additional stand out required. "

Karim Saridar, Kellogg's

" Alex Warrilow, as he was the main point of contact for this campaign. He was very responsive, dedicated and helpful. He used to go out of his way to help us with our requests and needs. "

Nikki Evans Henriques, Pringles

" Their creative team are brilliant, always understanding the brief whilst presenting multiple, disruptive options. They also have a great understanding of the FMCG industry as a whole, which shows in the quality of the responses delivered. "

Helen Vaughan,

" The best thing about working with Zeal is seeing them get just as excited as me when a Shopper Marketing campaign comes to life. You can feel the energy & passion, most of the time it feels like an extension of the Nestle family :) "

Lorraine Rothwell, Weetabix

" Zeal really do work as an extension to our brand team and always respond extremely positively and passionately to our briefs and our feedback. Our team don't only get consistent creative solutions from them but a real energy and sense of ownership of our brand and campaign performance. "

Elio Bolas, Kellogg's

" A massive thank you to Alex Warrilow and Alexandra Wooley for all their support on the Kellogg's Back to School Roadshow - We quite literally could not have activated our Back to School campaign in the Wholesale channel without them! From start to finish it's been an absolute pleasure working in the collaboration with the Zeal team, their professionalism and dedication to support Kellogg's in landing this year's category big bet in the channel has been greatly appreciated by all. Alex & Alexandra's streamlined processes and efficient communication make it easy to work together seamlessly. The team's responsiveness and commitment to fostering a strong supplier / agency relationship has also been excellent. With the Zeal team's support we have been able to positively impact our sales and brand visibility in 2023 and I look forward to working with the team again in 2024 and beyond. "

Mahrie McLean, Reckitt

" Zeal have a fantastic understanding of the shopper, they know how things work in retail and deliver concepts that are a great balance of vision and reality supported by clear insight & strategic principles. "

Craig Mcdonald, Bacardi

" Open, creative & on time - all together fantastic to work with. "

Kate Rollinson, Bacardi

" I highly recommend partnering with Zeal. They truly know the UK retailer landscape and how to create and deliver solutions that can help your brands. They are also experts in connecting the retailer, brand and common goals to help create a long term strategy. They always go above and beyond making it feel like a partnership rather than a brand/agency relationship. "

Andrew Cackett, Reckitt Benckiser

" I like that the people are approachable, friendly and generally easy to deal with. I also like that they're responsive, manage timelines and deliver quality results "

Yagmur Ummak, Reckitt

" The team is great, overall they are very responsive and good with the deadlines even if it is tight. They add value to their everyday jobs, not afraid to take one step further. "

Jola Maczkiewicz, Reckitt

" Zeal provide top quality service and design skills + printing services. They are super quick to pick up briefs and the communication is top class. I really enjoy working with the whole team. "

Genevieve Young, Suntory

" Zeal have been amazing during this last year where we've collaborated together to bring to life an activation that really understood the Lucozade consumers and tapped into their passion points of gaming. As an agency, they have really brought the strategic thinking as to how we can address use gaming culture to drive conversion with our target audiences. They developed a clear path to purchase that leveraged the power of Lucozade and Xbox. Zeal and their creative team showed their passion most to me when they delivered the co-branded assets that were used on our social channels, this showed their capability beyond our usual below-the-line approach with them and the creative thinking behind the strategy helped deliver a seamless and integrated approach. Despite the unforeseen challenges in the partnership, they showed flexibility and agility to ensure the challenges have been dealt with efficiently. The communication has been effective and open and I've valued having a partner like Zeal to work on these activations with "

Hector Meyer, Nestl Gatwick

" I love that they are friendly and personable and always accommodating of my style of working including phone calls and teams meetings rather than a mass of lengthy meetings. This enables us to be productive and efficient in working together and makes it a pleasure for me to work with them. I think they really take the time to understand the brief and provide a variety of creative responses which push boundaries and challenge what has been done before. Ultimately Zeal always exceed expectations and deliver a fantastic result. "

Sheetal Thandi, Suntory

" Zeal are fantastic to work with, their creativity, client service team and strategy/understanding of the retail world is unparalleled, they are one of the best agencies I have worked with in my entire career in Shopper Marketing. They understand true partnership and always come with a can-do approach to all briefs and challenges that come their way. Their external accolades are true testimony to their amazing work but they truly have moved the dial for our BTL execution for our business and are a phenomenal team. "

Hiroto Kizu, Suntory

" ZEAL always goes above and beyond our expectations. Our partnership with ZEAL is only a little over a year old, but they have already become an integral part of Suntory. They are constantly improve our shopper marketing capability with excellent capability and process. The team members are all very enthusiastic and ambitious. We have a similar culture to Suntory's, and we are able to collaborate each other as partners. "

Fran McCargo,

" Zeal have a really strong knowledge of our brands & strong design capabilities to bring ideas to life in a compelling way. They were very receptive to feedback throughout our brief & worked with us to deliver strong outputs that met & in parts exceeded our expectations "

Emily Humphries, CMBC

" Zeal are a fantastic agency partner of CMBC, they are great at taking our briefs and creating disruptive award winning work which delivers commercial results. "

Andrew Volker, CMBC

" The team at Zeal always exceed our creative expectations and always overdeliver on their briefs. They are hugely knowledgeable about both the category and channel and always set the bar high with new and innovative ideas. "

Ysaline Lannoy, Nestle

" Zeal is a great agency to work with, they are agile, structured, responsive and quick. They also back pitches with insights, and bring in a lot of expertise (ia on shopper strategy). "

Henry Craven, Froneri

" If you're looking for a creative and shopper focused agency, look no further than Zeal. Through their depth of category knowledge, understanding of our brands and digging to the heart of the initiatives we want to deliver, Zeal create compelling shopper strategies and activation plans for our brands, rooted around our objectives, how shoppers behave and overlaid with retailer strategy. Not many agencies really get this and do it well. "

Daniela Campanaro, Nestle UK

" The team at Zeal have been really great to accomodate our needs and wants and bring our briefs to life. They are always deliver ahead of schedule allowing more time for feedback/approvals etc which is great. The team are also super friendly and easy to get along and we have built a good rapport even though we have never met the team in person. "

Natasha Saunders, CMBC

" True off trade shopper marketing experts from BTL strategy and internal strategy all the way through to in-store execution and evaluations. An absolute pleasure to work with and an extension to the full marketing team. "

Hayley Nixon, Nestlé

" I started working with Zeal earlier this year and experienced a very warm, welcoming and professional manner. The team show a real passion and buzz for all things shopper marketing and really add value beyond the day to day. The account team stays really close to specific projects with an eagle eye on completing key tasks and meeting deadlines - keeping us all in check when it is needed. I feel very assured working with Zeal, our projects are in their very capable hands and I am very impressed with what I have experienced. "

James Price, Carlsberg Marston's Brewing Company

" Zeal is an astounding agency to work with. They have seamlessly embedded themselves within our organisation and have worked hard to become a highly trusted partner, who can be relied on to create and implement activation plans to budget and to deadlines. They understand our strategy, brands and commercial objectives and always present work which reflects this. They have an infectious, optimistic mindset and are always open to feedback, whilst positively challenging our expectations. "

Vicki Bishop, tails.com

" I really like working with Zeal - they wowed us in the pitch process and have continued to deliver at a high level throughout the year. We have a great account team and very strong strategy team behind the scenes. They are curious about our business and keep us up-to-speed on wider industry trends. It feels like a real partnership. "

Michela Tasso,

" Like: Strong skills on bringing to life activations consistent with the brand dna and objectives, always meeting brief expectations, delivering in an efficient and timely manner. Thinking out of the box in order to be disruptive, always proactive in terms of ideas sharing. Dislike: costs are quite high for small jobs and when agility is required probably not the best partner. "

Vicks Cursley,

" Very clear comms and always friendly and supportive with objectives. Proactive and collaborative. Something that can't be helped however timings can be longer than other agencies due to workload in the studios. "

Samantha Hirst , Nestlé

" Zeal are an absolute pleasure to work with. They fully integrate themselves into our business and brands showing a deep level of understanding. The teams proactively push us to get the best out of everything we work on together, allowing us to think broader and deliver best in class results. We work harmoniously together due to their fantastic attention to detail, clear communication styles and pragmatic approach. I always look forward to meetings where Zeal are involved as their passion and energy is always infectious! Thank you Team! "

Beth Johnson, Pringles UK

" The Zeal team always come up with innovative activation ideas in response to briefs. They are experts in understanding what is the right approach by channel in terms of the jobs to be done, the right touchpoints and corresponding messaging. Nothing is too much for the Zeal team and they are always on hand to support. "

Frankie Norbury, PayPoint

" Bring excellent ideas to the table and just generally a wonderful group of people to work with "

Marion Owens ,

" The people at Zeal are a pleasure to work with - they are always friendly, positive and professional. They ask the right questions to truly understand our strategy and have delivered some fantastic creative over the years I worked with them. "

Srishti Malhorta, Kellogg's

" Loved working with Zeal; Alexandra, Alex & Mary made the projects feel effortless! "

Rui Frias, Kellogg's

" It's great to work with the ZEAL team due to their expertise in brand activation, strong support in the development of our campaigns and continuous collaboration and winning mindset. "