"There are sometimes ideas in toolkits that are not realistically able to execute and then this causes issues having to adapt the artwork to what is compliant and means we are paying more money for adapted artwork"
"More light touch shopper marketing for Starbucks"
"Presented creative ways to engage shoppers during brand planning process for Anchor. But also when presented ideas from other brands such as Crave they have looked beyond the confides of traditional shopper marketing. "
"The content Zeal provide is always of high quality and are clear in their communication if there are any delays to any artwork. The team are always willing to help, and are very easy to work with. The work we did together on the Ocado competition and HO event was of very good quality and we could not have done the day without their support"
"Zeal provide an excellent service. I feel that we work in partnership with them, they understand our brands and business and work tirelessly to deliver the best for our initiatives."
"I always find Zeal supportive when I need help. They are honest with their workload but always try their best to offer a solution."
"I worked with Zeal on the McCain x Ninja air fryer campaign this year. We had a rocky start, but the senior team listened to the feedback and course corrected well. Rachel Roberts remains a star, always delivering with passion and a strong strategic vision. The overall results of the campaign have been phenomenal and I wouldn't hesitate to recommend Zeal Manchester to anyone in the industry. "
"Zeal clearly understood the brief and delivered an exceptional key visual "
"ZEAL always goes above and beyond our expectations. Our partnership with ZEAL is only a little over a year old, but they have already become an integral part of our company. They are open to give us provocative suggestions and opinions that constantly enhance our shopper marketing capability. The team members are all very enthusiastic and ambitious. We have a similar culture to Suntory's, and we are able to collaborate each other as partners."
"Strong capability. Areas for improvement would be in creativity around different executions per brand ie not always on on pack. "
"Zeal always understand the brief and what our challenge is, putting in the background work to get to the very core of what we're trying to achieve, and then build out their strategy from there. They always put the shopper at the heart of their recommendations, overlaid with retailer specific insight and alignment to retailer strategy. "
"my experts across all customers and brands
pleasure to work with
clear and strategic outputs from concept / sell in to execution and artwork in store "
"The team at Zeal understand shoppers and what motivates them. They are great at building on Brand Campaigns and creating activation more relevant to shoppers, offering clients a range of options which all reinforce the brands positioning and help to meet commercial objectives.
This year (2023) i have worked with Zeal from an On Trade perspective, and so whilst their work has been good, the On Trade isn't their area of expertise."
"Zeal are a fantastic partner for our business. They have helped to shape our strategy in retail, and developed compelling creative to launch our new range in Sainsbury's. Beyond the day-to-day scope of work they've also upskilled our wider business with compelling learning presentations that spark conversation and receive great feedback. They're a pleasure to work with."
"Zeal always think outside the box on their shopper marketing and proactively challenge our thinking to ensure we get the best execution possible. They live and breathe our brands which allows for a harmonious and collaborative working style!"
"Great creativity, really understands the different shopper needs, and always willing to collaboratively work together when changes occur throughout the process. "
Brand Activation
42 ratings / 8
reviews
9.1
Brand Activation
9.1
42 ratings / 8
reviews
Service Rating
9.1out of 10
"From the time that I have been here I have seen how Zeal has been an integral part of the Anchor UKCF partnership. On client side Liv and Meg have always aimed to get the most of the partnership for Anchor by spearheading meetings and furthering ideas.
When M2/3 was presented back it was clear the thought and time that was put into addressing the challenges that Anchor faces next year such as consumer education on Squeezy"
"The experiential activity really grabs attention, as well as delivering the brand essence. From my experience, runs smoothly and every avenue has been considered up front."
"Know the Pringles brand so well, so know what works and what fits with the brand"
"I personally have worked with Zeal on some exciting Activations this year - each one has had its own challenges but feel like we've got about it as one team."
"Zeal are relentless when it comes to our brands, they will go above and beyond to deliver what we require. Our partnership is fairly new and we are on a journey together which is exciting. The Zeal team have a lot of experience and knowledge they can provide us with to help us grow our brands. Next steps would be to grow even further and how we take our partnership to the next level for 2024 and 2025! Look forward to seeing more innovative ideas! "
"Zeal take the time to understand our brands ensuring they live and breathe them. Allowing for a harmonious and collaborative working relationship. Their passion stands out as we see them actively ask how we are performing and what our plans are for future to get ahead of the game in the planning. "
"Brought some brilliant ideas to the table for Pringles AFH activity in 2023 and supported with the execution of a channel relevant, bespoke activation with PayPoint."
"ZEAL have supported us greatly in the planning and development of the Kellogg's Kombos brand activation, from the initial strategy stage to just before the campaign went live in-store, providing great client service as well as on-time and in full delivery."
Campaign Planning
24 ratings / 4
reviews
8.9
Campaign Planning
8.9
24 ratings / 4
reviews
Service Rating
8.9out of 10
"Zeal are very responsive to brief's, showing great strategic and creative thinking. "
"Sometime we see similar ideas and planning across different brands just with the design adapted"
"Always organised and keep everything on track and on time"
"ZEAL have supported us greatly in the planning and development of the Kellogg's Kombos brand activation, from the initial strategy stage to just before the campaign went live in-store, providing great client service as well as on-time and in full delivery."
"Well rounded campaigns delivered on time and across multiple touchpoints throughout the shopper journey "
"Super impactful POS designs for PayPoint and Christmas 2023 campaigns"
Promotional Marketing - Planning
14 ratings / 2
reviews
9
Promotional Marketing - Planning
9
14 ratings / 2
reviews
Service Rating
9out of 10
"Zeal consider the full consumer journey and use insights to guide promotional effectiveness creating great campaign results."
"Leading planning across a full portfolio and range of brands to deliver campaigns throughout the year aligned to the brand and the customer.
Clear Strategy, clear touchpoints, considered shopper journey for each brand and presented internally clearly at all points.
All customer sell in decks supported by Zeal with information and mock-ups "
"Supporting with a last minute opportunity for Pringles to show up to Insomnia Gaming Festival in 2023. Zeal managed the whole process, allowing us to meet extremely tight deadlines."
Brand Advertising Creative
6 ratings / 1
review
8.4
Brand Advertising Creative
8.4
6 ratings / 1
review
Service Rating
8.4out of 10
"Zeal do a great job in supporting with day to day tasks which may mean just resizing a key visual but they are also excellent at creative ideas. They have supported us with pushing boundaries of POS in retail and as a result getting industry wide recognition for our activation's. "
Design Strategy
6 ratings / 1
review
8.6
Design Strategy
8.6
6 ratings / 1
review
Service Rating
8.6out of 10
"Open to working with additional agencies, to make sure the brand essence is delivered visually. "
Branding Design
6 ratings / 1
review
8.8
Branding Design
8.8
6 ratings / 1
review
Service Rating
8.8out of 10
"There is a complete understanding of the brand, and how best to represent this visually. "
"They have helped us build the partnership marketing strategy for our xbox activation which was one of our best activations and ensured we were driving a strong path to purchase for shoppers with a clear strategy and creation of co-branded assets that met our different auidences"
B2B - Brand Strategy
4 ratings / 1
review
8.4
B2B - Brand Strategy
8.4
4 ratings / 1
review
Service Rating
8.4out of 10
"strategic outputs with multiple touchpoints on how to improve our internal B2B strategy - inclusive of ideas, sell-in decks to customer, internal stakeholder sell in
"
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