The multi-award winning team at INK Digital Agency, based in Halifax, West Yorkshire and Melbourne, Australia is today announcing it will be working on enhancing the digital profile of its new client, the top Aussie legal firm, Russell Kennedy Lawyers.

Following a word of mouth recommendation, INK Digital has been commissioned to pull all of Melbourne-headquartered Russell Kennedy's online marketing under one provider. The wheels on this exciting new partnership have already started turning with a new email marketing strategy using INK's email sending service, BLINK.

Neil Kafer, Head of Marketing & Business Development at Russell Kennedy added, "We were using a collection of providers for different parts of our online marketing delivery. As a result, we were experiencing highly variable levels of service quality and weren't benefiting from any economies of scale. By moving to a single, full-service provider we hope to lower our costs and gain a more responsive outcome."

Russell Kennedy has this year been ranked top in 13 areas of law in the 2017 Best Lawyers in Australia. Helen Darlington, Founder and Head of Creative Strategy at INK Digital is thrilled to be part of the company's next phase of development, "We love the guys at Russell Kennedy and from the first meeting they were so full of ideas on how to make its services accessible to an even wider audience. We’re really looking forward to a long and happy relationship with the team."

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For more information about INK Digital please visit www.inkdigitalagency.com or contact Louise Adu at louise@inkdigitalagency.com or call +44 (0)1422 399420. Chat to us at facebook.com/INKDigital and twitter.com/INK_Digital

Notes to editors

About INK Digital Agency

INK Digital Agency (www.inkdigitalagency.com) is an international award-winning digital agency specialising in interactive digital solutions from websites and email marketing campaigns, to mobile sites and applications. Headquartered in Halifax, West Yorkshire the agency opened its first overseas office in Melbourne, Australia in 2015.

Since its inception in 2002, INK Digital has been awarded a number of top industry accolades including Best Website for Princess Yachts in the Creativepool Annual 2016, On Time RAR Digital Award 2015, Number One Agency for Client Satisfaction and Elite UK Agency status in the Drum Independent Agencies Census 2015. The Drum Network Creative Agency of the Year 2014 and the UK’s Best Agency for Strategic Thinking RAR Award 2014. The UK’s Best Digital Agency RAR Award 2013 and Best Agency for Client Service in the Drum Digital Census 2013.

About Russell Kennedy Lawyers

Russell Kennedy is a law firm that delivers expert legal solutions and provides market-leading expertise in its sectors of focus. It is committed to making a difference to its clients, providing opportunities for its people and creating positive and lasting changes within the community. Russell Kennedy has offices in Melbourne, Canberra and Sydney and over 200 staff members.