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Time frame: Present
We are the HubSport Partner for Achilles
Time frame: Present
We are the brand engagement agency for Halstock Cabinet Makers
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We are the brand engagement agency for Nolte, working with them to cement their proposition and their new offering.
Time frame: Present
The refined jewellery design house has royalty amongst it's clients. We are working with Garrard to focus on their data, learn from the insights and create a strategic plan to increase awareness and sales.
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Feeling that their media spend wasn't working as hard as their gym-goers, Places Leisure asked us to find efficiencies, reduce their reliance on paid media, and maybe even increase lead generation in the process. Previously, each Places site had its own budget that didn't allow for any flex if some campaigns were performing well but were limited by spend. We brought in a more agile approach, deploying additional budget to individual campaigns that were driving a lower CPA, thus making them even more effective. Going granular Places have over 100 sites, each with different facilities. Places' previous account structure made it hard to manage local search for each facility, meaning people would see search results for sites that -- for example -- offered swimming lessons where they didn't have pools. We broke the account down into the specific facilities each site has to offer, so we could be more competitive for local searches like 'Swimming Pool Lessons Ripley'. This gave us a more granular level of control that improved our standing in local search pages.
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We are the lead strategic creative agency, working with Carrier to achieve their current business goals.
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We are working with Knight Frank on their upcoming wealth report.
Time frame: Present
Royal warrent holders Peter Reed have a wealth of history in fine linens. Thier product is rated as one of the highest in their industry, in the world. With HNW and UHNW clients we are helping the brand engage more deeply, increase sales and deliver a more personal service.
Time frame: Present
You can probably picture a typical yacht owner in your head, but Princess want to change that. Despite being synonymous with incredible traditional craftsmanship, they're a forward-thinking, disruptive organisation. Over the years, Princess have expanded far beyond old-fashioned demographics, making the yacht space as inclusive as it is exciting. Their brand hadn't showcased this before, and they wanted an agency to truly inhabit this ethos - to craft a story as authentic as it was disruptive within their field. We began by identifying the Princess brand archetype --the core tenets that would permeate their messaging. As a playful Innocent, we knew everything they produced had to inspire a sense of childlike wonder and act as a friendly enabler in the quest for paradise. Our long-term relationship has allowed us to push Princess into uncharted waters (keep your eyes on the horizon for a video game collaboration), while ensuring they remain unmistakably, exquisitely Princess Yachts
Time frame: Present
We are the creative and strategic partner for Places Leisure. With over 80 Leisure centres nationwide and a growing portfolio, we work with Places to improve brand awareness, engagement and increase membership sales.
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New channels, new modes within existing channels, and shifting audience demographics mean that social media never stands still. To stay ahead of the curve, as Princess' social consultants, we host six-monthly strategy sessions with their senior team. We look at new platforms, explain the new features within existing platforms, and show how Princess can best make use of them. And because social is less about the number of likes you get and more about fostering proper engagement with the right people, this is all done with Princess' audience firmly in mind. After each strategy session, we create a social media content plan, which Princess enact according to the design and tone of voice guidelines we've set in place for them. Just as we did with the Princess website, we've shifted their social content to be more female-oriented and to reflect the brand archetype we've given them - that of the Innocent. So, gone are the semi-aggressive images and video of Princess boats. In their place, a more editorial, lifestyle-based series of social feeds that promote the irresistible sense of wonder that comes with owning a Princess yacht.
Time frame: Present
The pandemic presented luxury brands with a problem: how to stay visible and relevant to their audiences without pushing the hard sell at a sensitive time. We solved this problem for Princess with the Experience web page: an online editorial that sells the Princess lifestyle more than it sells their yachts. The pandemic meant we had to move fast - to keep the Princess brand fresh in the mind while also stealing a march on the competition. From concept to delivery, we created the Princess Experience page in two weeks. But despite the short timeframe, the page is rich in elegant design, imagery, video and features. Articles follow the extra-marinal passions of the Princess team and reveal how the boats are crafted by their team of dedicated craftspeople. Princess' children's book, 'Enid & Her Magic Yacht', appears as an animated storybook. And it's all soundtracked to an Audiowaves Spotify playlist, bringing the calming, beckoning sounds of the sea into users' homes. At a time when Princess had to be sensitive with its offering, we delivered a beautifully on-brand way to sell without selling.
Time frame: Present
Reclothing HanesBrands' sustainability offering with a redeveloped brand and new website. HanesBrands are a £5.3bn clothing multinational under which sit a family of famous apparel brands, including Champion, WonderBra, Leggs and Bonds. With such incredible growth comes a responsibility to stitch sustainability into their entire business, from supply chain to store front. The great thing is, HanesBrands have been doing it for years - they just weren't shouting about it. And at a time when displaying your eco credentials has never been more important, they needed an agency that could build a sustainability brand and bring it to life on a new website. We were more than happy to answer the call.
Time frame: Present
The brief: To make Hopkins Homes look, feel and sound as good as their homes. The challenge: Hopkins Homes have been building award-winning properties in East Anglia since 1985. Their methodical, quality-driven approach means they build beautiful homes that fit perfectly into their surroundings. However, their commitment to quality wasn't shining through in their brand design and communications. So it was our job to show the world who Hopkins Homes really are. Statistically speaking: CRO implementations increased the site's lead generation conversion rate by 80.7% and time spent on the site by 28.7%. Since taking over their digital advertising in late 2020, leads generated from digital ads are up 79% (from November 2020 to December 2020). Hopkins' social media following has increased by 140% since Woven began managing their Instagram and Facebook channels. Total website users increased by 45% in 2020 compared to 2019. The result: The final result for Hopkins Homes is a brand that reflects the quality of what they do, how they go about it, and who they are as people. Through a revamped design and tone of voice and social strategy, which all stemmed from meticulous strategic planning at the start, their brand is refined yet approachable, modern yet classical. And, even better, it's visible.
Time frame: Present
Princess Yachts are in the business of experience. A seamless, flowing journey of pleasure and craft, which starts long before you step on board. Luxury purchases, even by the super-rich, are not made lightly. Assiduous hours of research preface most big buys, much of which is done online. To us, with decades of digital experience, this was our opportunity to make Princess' digital touchpoints look and sound as exemplary as their yachts. For the past six years (and counting), that's exactly what we've done. The centrepiece of the digital estate is the Princess website. We've created an elegant, user-friendly, and award-winning experience that caters for everyone from yachting novices to seasoned mariners. From that first spark of inspiration up until the deal is done, the site takes you on a digital journey - before you start your seafaring one. Since 2015, we've boosted site sessions by 64.89%, increased average on-page time by 36.97%, and cut load times (a key factor in user experience and SEO). We've also changed the site to better reflect its audience. Our user research tells us women are bigger influencers on yacht purchases than Princess originally thought. So we've tailored their website to fit that demographic, which has seen the Princess audience shift from 90% male to a 70/30 male/female split. + Digital design + UX + Campaign planning and creation + Social media insights + Data management
Time frame: Past
Cementing Williams Jet Tenders' market-leading position through brand, creative, and digital. Williams Jet Tenders make the best tenders in the world. But you don't stop when you're at the top, so they came to us to rebuild their brand and have it better reflect their position as the premium tender builder. To do this, we went back to the beginning. Workshops, competitor analysis, customer research - and from there, brand strategy and positioning. We gave Williams a brand archetype - a personality 'genre' to help them define their visual and verbal identity, and to make them more relatable to their target market. We positioned Williams as a Sage: wise, knowing, erudite - a true reflection of their unparalleled knowledge and expertise in the industry. Leaving Williams Jet Tenders' competition in their wake. Defining a brand's core helps us define how the brand behaves. The 'core' we created for Williams was 'Our passion, your joy'. The passion is internal - it talks of Williams' undying dedication to their craft. While the joy is external, revealing the sheer pleasure their customers feel when they're coasting the waves in a Williams tender. Around this essence, the Sage identity, and our research, we crafted a new Williams design aesthetic and tone of voice, and codified them in guidelines before showing the world this striking new identity. A true brand experience: From a new website to social media, from digital brochures to print adverts - and even the odd beer bottle - we've applied Williams' elegant new identity across all kinds of online and offline assets. So that, today, they're more than a boat builder, they're a true brand. One that's left their competitors adrift.
