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Weber Shandwick, in partnership with KRC Research, released CEO Activism: Inside Comms & Marketing, the third report issued in the 2018 annual CEO Activism poll conducted by Weber Shandwick in partnership with KRC Research. CEO Activism in 2018: The Purposeful CEO focused on American consumer opinions about CEO activism, and CEO Activism in 2018: The Tech Effect focused on the perspectives of technology professionals in seven global markets. The latest research is a survey of communications and marketing executives in the US, UK and China and finds that CEO activism is squarely on the corporate agenda and reaps reputational rewards.
Email gcox@webershandwick.com for the full report.
