Storm

Storm has used the following skills/services in the project.

B2C - Brand Strategy

Brand Advertising Creative

Branding Design

Campaign Planning

Content Marketing

Content Strategy/Creation

Digital Strategy

Social Media Content

Web Design

Web Development

Challenge

Generational are one of the leading Merger & Acquisition companies in North America, responsible for selling businesses across the US worth up to $500m. When the organisation approached us, they sought a new brand that could align with their expertise and capabilities, and a website able to appeal to a diverse range of business owners.

Solution

Through our insight and workshops, we immersed ourselves in the brand, and developed an understanding of the long-term vision for the company. Generational Group was born, along with a strong, professional identity for each arm of the business. From here, we also developed a series of effective websites that made the M&A process more accessible to different audiences.

To support the ongoing growth of Generational’s new brand, we have devised a number of multi-channel marketing campaigns which reflect the true quality of their offering. Through ongoing reputation and website management, Generational has become a serious front-runner in the US investment banking market.