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Storm has used the following skills/services in the project.
Challenge
A well-established name in climate control solutions, Dantherm Group came to Storm with the aim of establishing themselves as the thought leaders in their market, with a revamped brand identity that echoed this intent. They also needed strategic support to consolidate all of their distinct product brand sites into one unified, multilingual and consistently updated group website.
Solution
Before tackling this mammoth task, we conducted a series of workshops with Dantherm Group’s representatives to cement the scale of works and their vision for their brand. This led to an in-depth website and content audit of their wide-ranging product brand sites, ensuring all valuable, ranking content was incorporated into their new online hub.
With the group website in place, since 2020 we have executed a SEO-driven content and digital retainer to increase brand visibility, boost site visits and establish Dantherm Group as an authority in their field. Producing articles that generated over 638,000 impressions and 7,300 clicks in 2022 alone, alongside highly engaging videos for their social channels, we are proud to work with Dantherm Group to evolve and maximise their online presence.
Results
775.51% increase in organic website users 2021-2022
816,640 impressions and 10,228 clicks across all articles in 2022
300% rise in keywords appearing in the top 10 Google rankings 2021-2022
Nearly 400% rise in organic traffic leads 2021-2022
4550% increase in number of featured snippets on Google
