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Storm has used the following skills/services in the project.
Challenge
As the foremost medical negligence solicitors’ firm in Essex & East Anglia, Gadsby Wicks approached Storm to enhance their visibility in their market and attract high-value leads. This began a process of refreshing their brand to evoke the professionalism, expertise and passion of their services, broadcast by a multi-layered content, print and digital strategy.
Solution
First, we conducted several workshops and meetings with Gadsby Wicks’ partners to pin down their objectives and explore their brand values. They wanted to present a polished, expert impression to potential clients, separating their unmatched medical negligence capabilities from more rudimentary personal injury firms. This powered the design, copywriting and development of a website that captured this intent, and an overall more modern, distinct brand identity.
From this starting point, we have actively worked to greatly expand the visibility of their firm and establish Gadsby Wicks as the authority for medical negligence within their market. SEO-driven service pages and insights that have helped them climb search rankings. High-quality videos that educate and inform, cementing their position as thought leaders and trusted experts. Social, search and radio advertising that grow their reputation on both digital and analog channels.
We are proud to play an ongoing role in Gadsby Wicks’ growth and to support the assistance they offer to those affected by a medical mistake.
Results
25% increase in organic website users 2021-2022
92,648 page views of insights in 2022, with an average session time of 05:24
31% rise in keywords appearing in the top 10 Google rankings 2021-2022
49% increase in website leads 2021-2022
33% reduction in cost per lead in AdWords 2021-2022
