Gudyu is a revolutionary personal hygiene brand specifically designed for usage at events that often leave us finding we have to compromise, ration, or live unlike we would normally. These are music festivals.

Gudyu takes a product that we all use every day and truly defines itself as a challenger brand as well as a solution to a prevalent problem for many; why is toothpaste a paste that is always presented in a liquid state and how do I transport it without it exploding in my bag on my travels?

The answer to these questions is one that has been perfectly answered by the brand with their tooth ‘paste’ tabs. Which provides teeth cleaning, whitening (all the good stuff you get from your regular toothpaste), and re-mineralizing without the need for water. Pretty neat huh?

At REBEL we like to work with brands that share our values, so the other part of Gudyu’s mission is one that speaks to us beyond the obvious desire to have clean teeth whilst traveling and not arriving with clothes covered in toothpaste. This is their green commitment; regular toothpaste tubes are not largely recyclable and as evidence suggests they often end up in our oceans. Their solution is not only innovative but also works on a zero-plastic subscription model wherein you can refill your 62-tablet pot and have enough for any travel or for regular use at home.

We are excited to be working alongside a brand challenging the fundamentals of a household product and we are looking forward to building both the exposure and the number of active users for this great product and mission.

Welcome to team REBEL, let's change the conversations.