REBEL have started work on a new multi-channel campaign working with shared data, insights and technologies to form a unified SEO & PPC campaign for leading B2B client in the software space. Pax8 are a pioneering SaaS business providing solutions to the Global Managed Service Provider market.

REBEL and Pax8 partnership on multi-market Paid Media initiatives is long standing, however, from last month the set-up and expansion to include organic marketing has made the campaign multi-faceted. In this dynamic partnership the buzz word ‘omnichannel’ is forbidden, not only because it’s an overused buzz word but because the agreement is to dispel the idea of ‘channels’ as they currently exist. Rather focusing on user-centric journeys leveraging digital campaigns to allow SEO and PPC to respectively do what they do best and support the sitewide health and experience.

Earlier this month the multi-channel team visited the Pax8 digital team in Southampton to showcase the combined strategy, discuss business priorities and of course see the team! The session showcased regional insights, strategic pillars of development, and business opportunities. Additionally, there were many in-depth conversations and a liberal use of the exclamation ‘Noice’ which we can only hope means that the team was pleased with the session. 

The team reported a fun-filled day with lots of actionable insights and a new focus to collaboratively push performance forwards over the next year.