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REBEL has used the following skills/services in the project.
The Objective
Developing PPC into a profitable channel with improved efficiency. Expanding digital activity internationally (NA, EU, ROW)
The Plan
Provided Vivobarefoot with best-in-class combined search strategy from a dedicated PPC team, whilst also expanding into other channels & markets.
The Tactics
Managed PPC on traditional search engine accounts like Google & Bing, whilst also expanding into Amazon. The focus was on UK & NA, but Vivobarefoot also expanded activity worldwide, with campaigns running in Germany, France, Spain & 12 more countries, with the support of native language speakers whenever needed.
The Outcome
Increased PPC revenue by 35% YoY whilst exceeding target ROAS by 31%.
