Hobbycraft

Hobbycraft is a beloved British retail brand that has been fuelling creativity and igniting artistic passions since its inception. With a vast array of art and craft supplies, their delightful stores and website caters to both seasoned crafters and novices alike. From colourful yarns and fabrics to paints, brushes, and DIY kits, Hobbycraft offers an extensive range of high-quality products that inspire the artist within.

Background

As Hobbycraft embarked on the exciting journey of migrating their website to a new eCommerce platform, they recognized the critical need for SEO support to ensure a smooth transition. Their primary goal was to minimise any potential losses during the relaunch process while strategically setting up the new platform for robust organic growth in the long term.

Approach

Following our tried and test migration workflow process REBEL ensured risk was kept to a minimum and opportunities were realised. Elements of our workflow included:

• Conducting a thorough review of the current site architecture, ranging from core craft pillars to filtered subcategories, with the goal of optimizing both the SEO footprint potential and user browsing experience.

• Providing onsite technical SEO specifications and evaluation, encompassing the entire scope from Statement of Work (SoW) to codebase, and collaborating closely with platform developers to establish a "best in class" style baseline.

• Hands on consultancy in managing URL migration, including domain changes and meticulous redirect planning and implementation auditing.

• Providing real-time support to developers and the internal team on the launch day, actively conducting live checks of deployments to identify and address potential issues.

Results

A zero loss website migration and relaunch leading to solid organic growth.