back to thedrum.com
REBEL has used the following skills/services in the project.
The Objective
Drive leads targeted to corporates and HNWIs through a combination of Search and Social.
The Plan
Develop a sophisticated audience and geo-targeting strategy to drive leads into the sales team.
The Tactics
Using a dual strategy to target both English-speaking expats and Japanese corporates. REBEL defined a targeting strategy working with partners to localize copy and landing page approach.
The Outcome
REBEL sold out hospitality tickets ahead of time driving a CPL and CPA well below target.
