We are not an agency, we are a tribe. 

Strategic brand design is what we do.

London, New York, Singapore and Amsterdam is where you'll find us - and where our mix of different interwoven cultures creates a rich tapestry of seminally, strategic ideas and unrivalled creativity with a fiercely independent spirit. 

Our ideas drive us, our culture defines us, our people connect us. 

Total Staff


Year Established


Sector Experience

Cosmetics/Beauty, FMCG, Food and drink, Sport


  • Unilever
  • The Coca-Cola Company
  • Kraft Heinz USA
  • Mondelez International
  • SC Johnson
  • Arla Foods
  • Warburtons
  • Kellogg's
  • Quorn Foods


"Be under no illusion, this is no ordinary design agency . I have worked with them on big brands during my time at Coca-Cola and latterly on an emerging sports tech brand and consistently they deliver brilliantly in 3 areas. First they take the brief to a different level with their strategic rigour, the visual expression itself is always surprising , shifts the market Norms but still follows the brand brief and finally they are just a great bunch of people to work with : smart , 'on it' , passionate and ready to challenge ."