Gush Mundae is the founder of Bulletproof, an independent brand design agency with studios in London, New York, Singapore, Amsterdam and Sydney.

Leaving India at the age of five, Gush moved to London with his family, where he grew up on a diet of Hip Hop, PK Rippers, Tacchini and Krylon, his love of street art leading him to study Graphic Design and Typography at the behest of an art teacher.

After graduating in a recession and getting some agency work under his belt, Gush felt compelled to create a new agency with creativity at its heart and an entrepreneurial, fearless spirit. No business plan, no risk strategy, no boundaries – just the desire to create the best possible work for clients large and small. 

Gush convinced art collegemate Jonny Stewart to join him and so Bulletproof was born – its name a reference to the crit wall, where only the most impenetrable ideas wouldn’t be shot down.

With global clients including Bayer, Diageo, Heineken, Mondel?z and P&G, Gush’s remit is agency growth – leading Bulletproof through all eventualities towards its future. The agency he created in 1998 with just one desk, one telephone and one fax machine has changed, but his vision for Bulletproof remains untouched. And he still stops to admire artwork on the streets that Bulletproof calls home.