Altar Group

Altar Group has used the following skills/services in the project.

B2B - Brand Strategy

Brand Advertising Creative

Brand Films

Brand Innovation

Branding Design

Catalogue Design

Corporate Print Production

Corporate Video

Design Strategy

Environmental Design

Event Production

Events Design & Development

Exhibition Design

Infographics Design

Packaging Design

Print Design

Reports Design

Sponsorship - Events

Video Advertising

Web Design

Avian was commissioned by Loch Duart to rebrand, reposition, and build global awareness of the company and their product range as providers of Scotland’s premier farmed salmon.

With a reputation built on taste, texture and sustainability and with a customer database of the world’s finest chefs, restaurants , hotels and retail outlets the agency set about positioning everything about the company and their product as ‘extraordinary.’

Working closely with Loch Duart’s teams in Sutherland, the outer Hebrides and Montrose, we took time to uncover the passion and the care for fish welfare at the very heart of everything they do. Taking inspiration from the beautiful scenery of the North West of Scotland we developed a visual style that paid homage to this through rough textures and patterns. By repositioning the brand using a bold graphic style and confident tone of voice we elevated the brand reputation globally, increasing sales and brand engagement and loyalty from suppliers and leading restaurateurs around the world.