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Altar Group has used the following skills/services in the project.
The Scottish Energy Forum (TSEF) is a national forum for the presentation and discussion of views of all forms of energy. Having been previously known as The Scottish Oil Club, ALTAR Group were tasked to rename and reposition the organisation to reinvigorate industry engagement and become much more inclusive to those working in renewables and progressive energy. The new positioning put real focus on people and the stimulation of new ideas, learning and networking.
To support the new name and positioning an energetic and creative brand framework was developed. This allowed The Scottish Energy Forum to move forward to increase engagement with both existing members and more importantly potential new members of a younger demographic. The new framework included templated solutions for digital marketing, events material and lanyards. On project completion a comprehensive guidelines was created to allow TSEF’s marketing team to move forward with minimal support from ALTAR Group.
As part of the new positioning a brand new fully responsive website was created by Blue2 (ALTAR’s digital arm) to become a hub and focal point for all of TSEF’s activities.
The new brand style was officially launched, to great acclaim, in front of 960 energy practitioners at the 2020 Inaugural Dinner. An event that was fully event managed by ALTAR Group.
