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Altar Group has used the following skills/services in the project.
ALTAR Group provided Al Maktoum College with design, artwork services and online support for over 10 years. In that time we created a set of Brand Guidelines and full suite of stationery, produced a suite of branded literature, designed and installed wayfinder signage within the college, created a range of advertising solutions for press, specialist magazines, outdoor and a website.
We have designed exhibition solutions to allow the college to present the brand at various events both in the UK and overseas. A wide range of merchandise was created to support the event activity. A vibrant website was created and video was commissioned to promote the college. This was all backed up by ongoing project management and design/artwork support.
In 2017 ALTAR Group worked with Al Maktoum to reposition and revitilise their brand positioning to provide a more forward thinking and cohesive approach. The core brand identity stayed largely unchanged but a new positioning of ‘Discovery’ was implemented to create a link with its Dundee location and represent a much more open and engaged brand message.
