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Altar Group has used the following skills/services in the project.
Ginger created a digital marketing strategy to launch The
Angus Tour, a tourism route spotlighting the landscapes,
hospitality, and experiences in Angus. We implemented
a dynamic, integrated campaign, storytelling through
multiple channels, complementing the Tour’s key themes.
Website referrals increased by over 50% compared to the
previous period. The campaign achieved an impressive click
through rate of 2.12%, the average click through rate for
Meta Ads in the Travel & Hospitality industry (as reported
by wordstream.com) being 0.90%.
The Brief
Ginger was tasked with creating a campaign to drive
awareness of the tourism experience and highlight the
variety and diversity of experiences. This was achieved by;
• Creating high profile press material, engaging with
regional and national media, securing coverage
targeted to locals and visitors • Creating a targeted social media advertising
campaign to encourage engagement and visits
The Results
Media Coverage
Total pieces of coverage 34
Total reach: 14.6 million.
66,323 page views on The Angus Tour landing pages,
over six times the original target of 10,000. The adverts
had a total reach of 131,2758 and 901,346 impressions.
