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Altar Group has used the following skills/services in the project.
After a highly successful two years managing Real Mary
King’s Close and York’s Chocolate Story Google Ad
Accounts, increasing revenue by 372.98%, Ginger was
then appointed as the Google Ad manager for the rest
of Continuum’s attractions.
We implemented a new strategy and set of campaigns
across Oxford Castle Prison, Emirates Spinnaker Tower and
GreenWood Family Park. Despite the pandemic, we still
were able to reported a significant increase in revenue as
a direct result of our team’s work over the first 3 months.
The volume of users coming from paid search increased
by 41% across all three of the new attractions YoY.
Google Ads & Paid Social • Set up and management of all accounts
(8 separate attractions) • Developed a paid strategy to increase sales
and visitors to each attraction. • Kept on top of updates to paid platforms
in order to maintain high performance.
First Month Results for 3 Attractions
Oxford Castle & Prison
+696.46% Revenue | +730.06% Transactions
Greenwood Family Park
+281.94% Revenue | +356.54% Transactions
Emirates Spinnaker Tower
+449.78% Revenue | +1,102.26% Transactions
