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This factsheet provides valuable insights into the complex and lucrative Ski and Snow Sports sector. Beginning with a wider market analysis, including changes in industry spend, ski site web traffic and year-on-year market volume, we identify the key terms customers are searching for before booking. The research also takes a closer look at ski audience demographics, identifying their favourite types of ski activities and who they prefer to travel with, as well as their preferred destinations, resorts and accommodation types.
