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Global is the largest commercial radio station in Europe. Last year, they teamed up with Accord to suvery their listeners about their attitudes and experience in travel. In order to reach this market effectively, it is worth understanding who is paying the most attention at each stage of the traveller’s path to purchase. We found key differences existed between age groups and life stage, proving that solo travel does not just lie with the 20-something backpacker that stereotypes suggest.
