Accord are delighted to unveil our latest report, ‘Thinking Inside the Box’, which we have developed in partnership with Smithfield to dispel the myths that frequently surround TV advertising.

Often associated with the elite superbrands of the world, such as Coca Cola and John Lewis, TV is often perceived to be out of reach for most brands. However, our research actually reveals that TV is becoming an increasingly affordable channel and, as a result of new innovations, has greater targeting opportunities than ever before.

In addition to debunking myths, the report also examines the psychology behind why TV works, how the medium is evolving, and the role it can play in the wider marketing mix.

Accord’s Strategy Director, Jasman Ahmad, commented, “There’s always been a common misconception that TV advertising is expensive, outdated and only geared towards mass market ‘superbrands’ - but this could not be further from the truth. ‘Thinking Inside the Box’ takes a look at the facts to give brands and marketers a true representation of TV and its ongoing transformation.”

A full copy of the report can be found here.

Accord are delighted to unveil our latest report, ‘Thinking Inside the Box’, which we have developed in partnership with Smithfield to dispel the myths that frequently surround TV advertising.

Often associated with the elite superbrands of the world, such as Coca Cola and John Lewis, TV is often perceived to be out of reach for most brands. However, our research actually reveals that TV is becoming an increasingly affordable channel and, as a result of new innovations, has greater targeting opportunities than ever before.

In addition to debunking myths, the report also examines the psychology behind why TV works, how the medium is evolving, and the role it can play in the wider marketing mix.

Accord’s Strategy Director, Jasman Ahmad, commented, “There’s always been a common misconception that TV advertising is expensive, outdated and only geared towards mass market ‘superbrands’ - but this could not be further from the truth. ‘Thinking Inside the Box’ takes a look at the facts to give brands and marketers a true representation of TV and its ongoing transformation.”

A full copy of the report can be found below.