Educated at London University, began career in PR and events helping to launch Windows 95 and Nintendo 65. Co-founded Slice in the late 90's and helped to create and build one of the UK's most successful agencies creating pan-European campaigns for the likes of Levi's, XBOX, Nike, Ericsson, Huawei and Casio. After selling Slice to the Engine Group became a Partner and delivered Nike's 2012 London Olympics campaigns before leaving to set up events and experiential agency XYZ in late 2012.