We are an award-winning, independent brand experience agency based in London, but with a global reach.

Our work says as much about us as it does about our clients, so we take it very seriously. Ourselves, not so much.

We were founded in 2012 by Will & Paul to produce innovative and market-leading brand experiences, and as such we are fundamentally committed to creating the most effective live experiences.

Total Staff


Year Established


Sector Experience

Automotive, Charity, Fashion, Food and drink, Retail, Sport, Technology

Our Showreel


  • Nike
  • Converse
  • Apple
  • Allbirds
  • Celebrity Cruises
  • Chelsea FC
  • Levi's
  • Hotpoint
  • Sennheiser
  • Cath Kidston


"XYZ are a sleeping giant. They may be "small" but their impact is always huge. Strategically they are not scared to have the tough conversations, helping guide best practises, and this leads the work to a better place always. On top of this their professional conduct direct with brands and in partnership with other partners is always exemplary."