About

XYZ is an award-winning, independent brand experience agency based in London. 

The agency was founded in 2012 by Will Mould and Paul Stanway, with a mission to elevate best practice in brand experience design and delivery through producing more intelligent, innovative and impactful experiences. XYZ works with many of the world’s most famous brands to create live events, interactive content, creative strategy and design. Every project is designed collaboratively to create value and positively impact both our clients’ businesses and audiences’ lives.  

Named Campaign’s Creative Experience Agency of the Year in 2020 and Experiential Agency of the Year 2019 by The Drum, we have created a vast range of memorable activations for the likes of Gucci, Nike, Levi’s, Lego, Converse, Google and Apple. Our goals are to showcase the quality of our people, who continue to create ground-breaking experiences for our clients and partners.  

In 2020 we became founding members of the events industry sustainability organisation Isla, enabling members to deliver science-based environmental targets to help safeguard the future of the planet. We are also proud to partner with 2020 Change, supporting their mentor program to help young people positively engage with the rapidly changing world we live in.