In the current climate, a lot of businesses are taking their foot off of the pedal when it comes to investing in marketing activities. However, consumer intent and behaviour is changing. With a lot more time being spent at home and online, we can expect to see a real increase in searches and online purchases. Insights gained from SEO can be essential to navigating your business through these times. Not only this, but through applying SEO best practices, you’re making sure that you’re in the best position when your customers are looking to click that ‘buy’ button, or get in touch.
Here’s 3 ways you can strengthen your SEO right now:
Whether you’re able to sell to customers at the moment or not, it’s important that you create content for your site. This will show that you’re active, interested and on the ball. Focus on providing guidance and valuable information to your audience in order to build some brand trust. You could even find out what keywords are being searched for right now in your industry and use them to optimise your pages.
If you’re already investing in SEO, you should consider taking the time to review your position. Here’s a few tips:
If you’re putting effort into making sure your website is engaging and relevant to your audience, then you want to make sure it performs well too. If pages are slow to load, or some links don’t work, visitors to your site may just give up and go elsewhere. Obviously, we don’t want this to happen, so why not try some of the below:
Now is the time to invest time and effort into driving conversions through your site. SEO is a long term marketing move, so being strategic now will mean your business is optimised and visible when the dust settles.
HOW CAN WRIGGLE MARKETING HELP?
If you would like some support in strengthening your SEO, or have any questions, don’t hesitate to get in touch with one of the team.