When social media first came into play, it was more of a fun and interactive platform for users. However, as it has got more and more advanced, it is swaying opinions and helping businesses progress and expand themselves as a well-rounded and popular company. This is due to how businesses are using social media to help expand and interact with their customers.

Social media allows you to;

• Discover new ideas and trends
• Connect with new and potential customers
• Bring attention and traffic to your business
• Expand your brand

  This form of media is now integrated into everyday life, therefore, by making sure it is part of your business strategy is essential. It is now much more than fun; it is a way of advertising. If your social media strategy is done right, you will be turning your customers into unpaid marketers. By this we believe that, if your customers are liking and sharing your media campaigns, they are helping your brand progress and connect with other audiences you have not yet targeted.   Social media has had a huge impact on customers and audiences. Therefore, it is a great platform to sway opinions, whether it be for your business or something on a bigger scale like a political debate.   For the Brexit campaign, both sides used platforms as a huge part to try and win. David Cameron stated that social media “turns lonely fights into mass campaigns; transforms moans into movements; excites the attention of hundreds, thousands, millions of people and stirs them to action”. This therefore played a huge part of the campaign. And ultimately swayed opinions into different directions.

What social media should I use?

Not every social media platform will be useful for every business. Therefore, choosing the right one is important. If your brand is more of a visual brand, then the more photo based and interactive platforms may be more of use. Like Instagram, Snapchat and Pinterest.   However, if your company is more of a business/commercial brand, then the LinkedIn, Facebook and Twitter platforms will be more use for your brand.   If your brand needs help on your social media campaign, then let us know, we will be happy to assist or take full control of your platforms. For more information, just get in contact with us, we are always happy to assist.