INK Digital, the award-winning creative agency based in Halifax, West Yorkshire and Melbourne, Australia has treated itself to a new-look logo to celebrate its expansion into the Australian digital market.

The opening of the agency's first international studio in Melbourne was the first indicator that plans for INK to further establish itself as a major digital player, both in the UK and overseas, were underway. Helen Darlington, Founder and Head of Creative Strategy at INK Digital said, "It's been fantastic to see our plans for the future steadily coming together over the last 12 months. INK has reached its teenage years, which I think we can all relate to as a pivotal milestone when growing up - great new things are on the horizon, we're changing and moving forward so a new logo is befitting of this moment."

Its recognisable pink and black colour palette has remained on the new logo, dubbed the 'Monocle and Moustache' by the INK team, in reference to the distinguishing features sported on the 'K' of the typeface. This design element also represents knowledge, respectful boldness, fun and familiarity with offbeat quirks and charm - all characteristics to echo the agency's brand values and personality.

INK Digital began in the spare room of Helen's house in 2002 and over the last 13 years she has steered it from a small start-up to a multi award-winning international agency sought after for its coding, development, strategy, marketing & PR, social media and print expertise.

With 20 digital geeks and hipsters in its Halifax studio and a recruitment drive currently happening at its Melbourne office, the team is ready to put a fresh INK stamp on new opportunities from around the world.

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For further details about INK Digital including its client list, awards, blog and more please head to www.inkdigitalagency.com or contact Louise Adu at louise@inkdigitalagency.com or call (+44) 01422 399420. Chat to us at facebook.com/INKDigital and twitter.com/INK_Digital

About INK Digital Agency

INK Digital Agency (www.inkdigitalagency.com) is an award-winning digital agency specialising in interactive digital solutions from websites and email marketing campaigns, to mobile sites and applications. Headquartered in Halifax, West Yorkshire the agency opened its first international office in Melbourne, Australia in 2015. The Melbourne studio will look to work alongside other Australian agencies to provide outstanding digital expertise to help complement its current creative offerings.

Since its inception in 2002, INK Digital has been awarded a number of top industry accolades including the On Time RAR Digital Award 2015, Number One Agency for Client Satisfaction and Elite UK Agency status in the Drum Independent Agencies Census 2015. The Drum Network Creative Agency of the Year 2014 and the UK’s Best Agency for Strategic Thinking RAR Award 2014. The UK’s Best Digital Agency RAR Award 2013 and Best Agency for Client Service in the Drum Digital Census 2013.