About

Sugar Creative harness emerging technologies and combine them with creative innovation to bring imagination to life and deliver wonder. 

Creating incredible and inspiring experiences using immersive technologies, evolved design, and next generation app development, and all powered by world leading creative innovation. 

With partners including Aardman, Dr. Seuss, Toyota, Allianz, Kingspan, BBC, and OSMO we have created projects for sectors ranging from entertainment, to cultural history, games, learning, research & diagnostic tools, and marketing. 

We are proud to be regarded as one of the UK’s leading creative innovators. Recently we launched the cutting edge AR experience ‘Dr. Seuss’ ABC: An Amazing AR Alphabet’ in collaboration with Dr. Seuss Enterprises to both critical acclaim and app store success and, under our Fictioneers venture, the multi Cannes Lions nominated ‘Wallace and Gromit: The Big Fix Up’, the UK government £20million Audience of the Future demonstrator which showcases the potential for next generation entertainment. 

We have recently be announced as one of the project teams delivering the FestivalUK*2022 projects. This £120million government initiative will support the creation of ten large-scale, public engagement projects that will showcase the UK’s creativity and innovation to the world. 

Underpinning Sugar Creative is a diverse team that encompasses both a range of skills and backgrounds, allowing them to bring a broad cultural insight and technical understanding to the projects they deliver. 

Sugar Creative regularly represent the UK as part of international trade missions and, as industry and thought leaders are regular speakers, panel members, contributors, and exhibitors at a range of design and technology conferences including SXSW, GDC, and AWE.

As part of that role as thought leaders, Sugar Creative is also a pre-release alpha test partner for Unity & Google, testing and creating examples that explore the potential of emerging systems to help inspire the market.