Lawrence Dean Recruitment approached us in February 2021 at a difficult time for the recruitment sector. Post-pandemic, businesses were returning to something approaching normality and, in many cases, they needed to hire quickly, but candidates were thin on the ground. Lawrence Dean wanted our help to boost client enquiries.

Introducing Lawrence Dean Recruitment

The Stevenage-based recruitment company was founded in 2010 by Kelly Notley and Sarah Leete. The company, a former winner of Most Promising New Business at the Inspiring Hertfordshire awards, is proud to have 92 per cent repeat clients with 84 per cent of the people it found permanent work for still employed at the company it placed them with.

What we did

Although a successful and respected business, the recruitment landscape was changing rapidly and outside of lockdowns, firms were grappling to recruit enough staff to satisfy demand. As everyone returned to work, candidates often received a better offer at the last minute.

Our task was to deliver a cost-effective campaign that increased Lawrence Dean’s client bank.

Starting from scratch, we built and optimised the company’s first Google Ads campaign, including sparkling new content and highly targeted keywords.

We regularly reviewed the conversions to analyse what was working and we produced comprehensive monthly reports, not just on the campaigns, but on the brand’s overall digital performance.

Our in-house digital specialist has monthly calls to discuss campaign performance and make suggestions for improvements or for expansion of a campaign.

The results

Over the past 18 months, we have seen not only the clicks, but, more importantly, the conversions continue to rise:

10.01% CTR

740% ROI

£0.57 CPC

"Our business has been impacted really positively since we first started working with Strand. In the last year, I can attribute over four times return on investment from the money that we’ve invested in them. It’s also wonderful having your own sounding board for all things marketing and PR.

"One of the ways that Strand PR really surprised me was the effort and time they took to understand our business. They are really invested in our company, they work in real partnership with us and because of that we receive a great service from them." - Sarah Leete, co-founder and Director