Strafe Creative has used the following skills/services in the project.
Louise Black is an independent fashion label leading the way in contemporary yet wearable range of evening wear. Their new web channel needed to reflect the quality and design-led approach which is evident throughout their products.
video snippets featured Product variations
Fulfilling the ambition of a modern fashion brand
Given the voguish and conceptual nature of the product offering, Louise Black required a bold, brutalist inspired site which delivered visually and secured sales.
With contemporary design at its heart, our plan was to strike the fine balance between striking visual design to promote the brand, yet build a strong functional e-commerce web experience.
Timeless appeal realised online with a statement e-commerce experience.
A clear approach to high-end fashion through creative web design
The project’s final result was nothing short of striking. The abstract, brutalist inspired design utilises strong type alongside a monochromatic palette as a nod to the structural nature of the products.
Underneath the strong visual web design is a robust e-commerce platform powered by WooCommerce which utilises large format product as well video.
Carefully crafting key web elements