back to thedrum.com
Storm has used the following skills/services in the project.
Challenge
As the market leaders in providing global businesses, including Coca-Cola, IBM and Vodafone, the tools to rapidly create high-quality, on-brand assets in-house, it was crucial Papirfly presented a strong, impactful brand identity themselves. They approached us to ideate, analyse and execute the development of a new aspirational brand, supported by comprehensive content and digital strategies.
Solution
The journey began by building a strong understanding of Papirfly’s objectives, USPs, company pillars and customer perception. This fuelled the visual identity of their new website and overall branding, expressed through a hero/positioning ‘imagine’ video, communicating their core offering.
After 4 years of successful projects, guided by a regular schedule of fine-tuned content and digital assets, Papirfly’s acquisition of BrandMaster required us to devise a united suite of collateral to bring the two brands under one shared identity. Over the course of our relationship, Papirfly evolved from a relatively small SaaS reboot to a £100m PE buyout, and we were proud to support them all the way to their brand’s next step.
