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Storm has used the following skills/services in the project.
Challenge
Lbox Communications, a London-based mailing communications business, approached Storm with the aim of driving revenue from £12.5 million to £20 million through a focused digital marketing strategy. However, we determined early that in order for any marketing to be effective, Lbox needed a complete brand and identity overhaul in order to build awareness and better engage prospective clients.
Solution
Our brand transformation journey for Lbox started with several workshops clarifying the ambitions for their brand, website and ongoing content. This was followed by a naming convention and positioning exercise for their overall brand and service offerings. Upon establishing the company vision, TOV, logo sets, templates, colour palettes, etc., we developed a powerful, optimised website that illustrated the far-reaching capabilities of their organisation.
From there, we created a raft of new collateral in Lbox’s new, up-to-date branding, from eBooks and white papers to OOH and car wraps. We’re now delivering a monthly DigitalLandscape® retainer to build on this foundation and work towards their sales growth objectives, including SEO-driven insights, organic and paid social content, video content, email nurture journeys, technical audits and more.
