As Head of Copy, with over 10 years of experience, Callum is responsible for helping brands find their identity, tone of voice, strapline, vision and mission statements by writing engaging, SEO-optimised copy for clients across a range of mediums. This could include: website landing pages, blog posts, email marketing campaigns, social posts, paid advertising and more. Thanks to a wide breadth of copywriting expertise, Callum also mentors Storm’s Junior Copywriters by guiding and sub-editing their work through our CAP (Content Academy Programme) which sees all of our junior copywriters undertake an intensive 6-month training initiative.