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Stein IAS has used the following skills/services in the project.
The Challenge
The company was growing fast but needed a brand and website to accelerate demand and recruitment, and to do what the previous identity couldn’t: tell the 1010data story in a clear and impactful way.
The Solution
Stein IAS rebranded 1010data with the promise of “More Power To You” – a new identity that featured brightly colored boxes called “power bars” to represent how blocks of data were powering people and business performance. This promise showed the more human and emotional side of big data, putting the customer at the forefront. A sophisticated and dynamic new website was designed and constructed which used the new power block identity to communicate a complex data story, simply and effectively.
Key Project Elements:
• 1010data needed an infusion of energy, color, passion and attitude
• The promise of “More Power To You” emphasizes the positive potential of big data
• The new ‘power bars’ identity communicates the brand story, simply and effectively
• The new site optimized existing content for demand generation
• The site is responsive for all devices to ensure maximum reach and effectiveness
