Stein IAS

Stein IAS has used the following skills/services in the project.

B2B - Brand Strategy

B2B Market Research

Brand Advertising Creative

Branding Design

Direct Marketing Creative

The Human Data Science Company

Clinical trial expertise. Industry-leading medical data. A revolutionary new way to pursue improvements in health outcomes. Coming together, Quintiles and IMS Health created IQVIA, the Human Data Science Company. Here’s how we introduced IQVIA and created wide-scale external brand awareness and internal uptake.

The Challenge

As their agency partner, we were challenged with the monumental responsibility of creating the global launch campaign for the new IQVIA brand, and generate rapid and massive awareness and engagement – all on an extremely aggressive timeline. At the same time, we needed to educate, enable and empower IQVIA’s 55,000-strong distributed workforce to embrace the new brand in their external communications.