Social media is a critical component of any digital marketing campaign. With 3.4 billion people around the globe taking an active engagement on social media platforms, no business can afford to not utilise a social media strategy as part of their digital marketing. 

67% of the UK’s population is active on the top social media platforms, but which ones should you be targeting to best reach your audience? A person’s age plays a huge role in which social media platforms they are the most drawn to and engage with the most frequently.

At SQ Digital, we believe a social media digital marketing campaign is a combination of smart, engaging and helpful digital content that will help you develop and maintain a long-lasting relationship with your audience. That’s why we’ve created a comprehensive breakdown of how specific age demographics are engaging with social media, so you can gain a better understanding of which platforms you should be giving priority.

If you’d like to know which platforms appeal to which age groups, check out our post about social media age disparity.