About Phase Eight

Phase Eight is a renowned British retail brand that has captivated fashion enthusiasts since its inception. With an unwavering commitment to sophisticated and feminine styles, Phase Eight effortlessly blends timeless elegance with contemporary trends. Known for its exquisite designs, meticulous attention to detail, and high-quality fabrics, the brand offers a diverse range of clothing, including stunning dresses, chic separates, and stylish accessories. Whether you seek a show-stopping evening gown or a versatile everyday outfit, Phase Eight's collections are tailored to empower women with confidence and grace, making it a go-to destination for those seeking a touch of timeless sophistication in their wardrobe.

The Requirement

Phase Eight sought SEO migration support to transition its online store to a new eCommerce platform. The primary objectives were twofold: first, to minimize potential losses during the relaunch phase, and second, to optimize the new platform for substantial organic growth in the long run. The focus was on ensuring a seamless migration process while maximizing the brand's visibility and search engine performance to drive sustainable growth and enhance the customer experience. Our team worked diligently to execute a successful SEO migration strategy, aligning with Phase Eight's business goals and maintaining its online presence effectively.

Approach

Thorough Site Audit: We began by conducting a comprehensive audit of the retail site, analysing its current SEO performance and identifying areas for improvement.
Keyword and Content Strategy: Our team performed in-depth keyword research to uncover relevant and high-converting keywords for the new site. We then developed a content strategy that aligned with these keywords to improve search engine visibility and enhance user experience.
Technical Preparations: Working closely with the development team, we ensured that the new eCommerce platform was optimized for SEO right from the start. We implemented 301 redirects to preserve link equity, addressed duplicate content issues, and optimized site speed and mobile responsiveness.
Testing and Quality Assurance: Before the migration, we conducted rigorous testing to verify that the new site was fully functional and accessible to both users and search engines. We also validated structured data and markup to enhance search engine visibility.
Monitoring and Tracking Setup: To keep a close eye on the site's performance, we set up robust tracking and monitoring tools, such as Google Analytics and Google Search Console. This allowed us to monitor organic traffic, keyword rankings, and other crucial metrics during and after the migration.
Communication and Outreach: Throughout the process, we maintained open communication with stakeholders, including the marketing and content teams, developers, and other relevant parties. We provided training and support to internal teams, ensuring they understood SEO best practices and how to optimize content for the new platform.

Thanks to our meticulous approach, the retail site experienced a seamless migration process, with minimal disruption to search engine rankings. Moreover, the new eCommerce platform was set up for enhanced organic growth and improved online visibility, setting the stage for long-term success.