REBEL has used the following skills/services in the project.
Challenge:
STH, a leading sports hospitality company, faced the challenge of maximising online registrations and ticket sales for the Rugby World Cup 2023. With the goal of attracting a diverse audience of rugby enthusiasts, STH needed to enhance their online presence, improve advertising efficiency, and optimise campaign performance to drive conversions effectively. Identifying valuable search queries and implementing targeted advertising strategies were key challenges in achieving their objectives.
Approach:
To address these challenges, we implemented a strategic approach focused on leveraging Google Ads to reach a wider audience and drive registrations and ticket sales. We strategically incorporated a combination of generic keywords related to the Rugby World Cup and conversion-focused keywords targeting ticket purchases and match-specific queries. By segmenting their keyword targeting and optimising bidding strategies, we aimed to maximise campaign reach and engagement while minimising advertising costs.
Results:
Our Google Search Ads campaign yielded significant results in driving registrations and ticket sales for the Rugby World Cup 2023. Here are the key outcomes:
Analysing the campaign's performance over time reveals notable improvements in key metrics, indicating the effectiveness of STH's ongoing optimization efforts.
Conclusion:
Our Google Ads campaign for the Rugby World Cup 2023 not only drove significant registrations and ticket sales but also demonstrated substantial improvements in key performance metrics over time. By implementing a strategic approach, optimising bidding strategies, and analysing performance data, we successfully maximised campaign effectiveness, engagement, and conversions while maintaining cost efficiency. These insights underscore the importance of ongoing optimization and data-driven decision-making in achieving sustained success in digital advertising campaigns.