back to thedrum.com
With the events of this year, businesses across the globe have been forced to streamline their budgets. From headcounts to building rent, nearly every aspect of a company ’ s operation has been put under a microscope and scrutinised – including the marketing function. What many organisations fail to realise is they should not respond to trying times, like Covid-19, by halting all marketing activity. Instead, they should carefully re-evaluate their strategy to meet the shifting needs of their prospects and customers. So, with this in mind, how can you prove the value of marketing to your board, so you can keep your budget and drive real results for your business? Here's our top tips...
