back to thedrum.com
From furloughed employees and redundancy, to remote working and budget cuts, 2020 has been a challenging year for marketing businesses across the UK. Given all of the changes organisations have been forced to make, just to keep their heads above water, many understandably find themselves in a ‘survival’ mindset. This type of scarcity thinking has its drawbacks. It encourages leaders to avoid taking risks, which in turn minimises creativity and innovation – and if there’s one thing we know about successful marketing campaigns, it’s that original, memorable and impactful strategies drive the best results. So, how can you break free from a survival mindset, and pivot your strategies and campaigns so that they really capture your prospects’ attention? Well, we’ve put together our five top tips to help you…
